Most brands spend their energy trying to look trustworthy.

We chose to do the opposite.

The name Snake Oil Guru isn’t an attempt to fool anyone.

It’s a signal...one meant to make you pause, question, and look closer.

If that reaction brought you here, it’s working.

“Snake Oil” became shorthand for fraud because people learned to distrust hype.

Not products.

Not commerce.

Hype.

Big promises.

Inflated prices.

Artificial urgency.

Marketing theatre designed to distract instead of deliver.

We don’t think the solution is pretending this doesn’t exist.

We think the solution is acknowledging it ... openly.

So we chose the name Snake Oil Guru to remove the costume.

By calling it out upfront, we force skepticism immediately...

instead of asking for blind trust later.

No polished myth.

No sacred branding.

No claims that can’t survive inspection.

What’s left has to stand on its own:

The object.

The burden it carries.

The experience of dealing with us.

And how we behave when something goes wrong.

That’s the real test.

Names don’t build trust.

Behaviour does.

Here’s how Snake Oil Guru operates in practice:

If something feels off, you can walk away.

If you cancel, we cancel. No friction.

If an item arrives faulty or incorrect, we fix it.

If we mess up, we own it.

No scripts.

No pressure.

No gymnastics.

We’d rather lose a sale than corner someone into one.

We don’t explain everything.

We don’t repeat everything.

We don’t keep everything forever.

Objects rotate.

Opportunities pass.

Commitment matters.

That’s not a gimmick.

It’s how we stay intentional.

If the name still isn’t for you, that’s fine.

It’s not meant to be universal.

If it made you question before committing, that’s exactly the point.

Either way, we’re glad you looked closer.

Curious about the original history of Snake Oil ... before the phrase was hijacked?

Read the original story →