The AX1511 is a statement piece that doesn't require a statement budget. Forty-eight millimetre gold-tone stainless steel case, black dial, black topring, chronograph subdials — the kind of watch that reads as expensive because Armani Exchange designed it to. Quartz accuracy means it keeps time without theatrics, and scratch-resistant mineral crystal protects the face from the daily negotiations a watch face goes through.

At 48mm it sits large on the wrist, which is a deliberate design choice rather than an oversight. The gold-tone against the black dial is a contrast that photographs well and wears confidently. This is a watch for the person who wants Armani aesthetic without the Armani watch price tag.

The Emporium found it atagainst a retail ofA gold chronograph at that price, from this brand, deserves a closer look from anyone who pays attention to what's on their wrist.